What you need to know about the latest Instagram updates
A few weeks ago, Adam Mosseri – head of Instagram – announced the biggest Instagram change yet; “We’re no longer a photo-sharing app.” Adam explained that Instagram is not going to prioritize photos in the feed. Instead, they’re going to start focusing on creators, video, shopping and messaging. The most important two elements here are video and shopping. You can expect to see more updates around video but one of the most important updates he gave was on the algorithm. By the sounds of it, Instagram is reformulating to have a more organic reach. This means that, just like TikTok, you’ll see a lot more videos from people you don’t follow.