How to sell to the infamous Gen Z
Before you can sell to Gen Z, you have to know what – or who – that is. It’s me. Aaliyah, the copywriter here at The Pencil Box. I’m part of the generation of people born between 1995 and 2015. I’m often mistaken for being a Millennial, but Millennials are the generation born between 1980 and 1994. (Let me guess: you just found out that you’re a Millennial, right?) Despite many similarities, these two generations are not the same. Many older Millennials, who’ve just turned 40, have settled down and are making large purchases like cars and property. The youngest Gen Zers, on the other hand, haven’t even started Grade 1. Our attitudes towards technology, politics, trends and money are very different. When it comes to creating marketing strategies targeted at these two groups, it’s best to come up with two different strategies. You might already know how to sell to Millennials, but do you know how to sell to Gen Z?