How to sell to the infamous Gen Z
Before you can sell to Gen Z, you have to know what – or who – that is. It’s me. Aaliyah, the copywriter here at The Pencil Box. I’m part of the generation of people born between 1995 and 2015. I’m often mistaken for being a Millennial, but Millennials are the generation born between 1980 and 1994. (Let me guess: you just found out that you’re a Millennial, right?) Despite many similarities, these two generations are not the same. Many older Millennials, who’ve just turned 40, have settled down and are making large purchases like cars and property. The youngest Gen Zers, on the other hand, haven’t even started Grade 1. Our attitudes towards technology, politics, trends and money are very different. When it comes to creating marketing strategies targeted at these two groups, it’s best to come up with two different strategies. You might already know how to sell to Millennials, but do you know how to sell to Gen Z?
The era of video: pricy but powerful
No one can deny the power of video. Consistently, statistics show that video consumption is only increasing. In 2019, Limelight – a content delivery network system – reported that internet users spend close to seven hours per week watching online videos. It’s clear then that videos do better on social media. Videos posted on any platform – whether it’s Facebook, Instagram or Twitter – generate up to 1200% more shares than texts and images combined. Marketing software company, HubSpot, completed a study that shows that 54% of consumers want to see more video content from the brands they follow – and that includes you. But what goes into the making of powerful video content? While some videos are simple enough that you just need some good light and your cell phone, branded or promotional videos require a lot more steps, both before and after actually shooting the content.