What you need to know about the latest Instagram updates
A few weeks ago, Adam Mosseri – head of Instagram – announced the biggest Instagram change yet; “We’re no longer a photo-sharing app.” Adam explained that Instagram is not going to prioritize photos in the feed. Instead, they’re going to start focusing on creators, video, shopping and messaging. The most important two elements here are video and shopping. You can expect to see more updates around video but one of the most important updates he gave was on the algorithm. By the sounds of it, Instagram is reformulating to have a more organic reach. This means that, just like TikTok, you’ll see a lot more videos from people you don’t follow.
The era of video: pricy but powerful
No one can deny the power of video. Consistently, statistics show that video consumption is only increasing. In 2019, Limelight – a content delivery network system – reported that internet users spend close to seven hours per week watching online videos. It’s clear then that videos do better on social media. Videos posted on any platform – whether it’s Facebook, Instagram or Twitter – generate up to 1200% more shares than texts and images combined. Marketing software company, HubSpot, completed a study that shows that 54% of consumers want to see more video content from the brands they follow – and that includes you. But what goes into the making of powerful video content? While some videos are simple enough that you just need some good light and your cell phone, branded or promotional videos require a lot more steps, both before and after actually shooting the content.