If you’ve been keeping up with The Pencil Box’s social media posts for a while now, you’ll know just how important branding is. In fact, it’s one of the important aspects of a successful business. You’re introducing your brand’s personality to your audience and it’s what makes you stand out among your competition. It’s the reason people will choose your brand over others.

For a start-up or small businesses especially, it’s important to attract and retain loyal customers and branding will do just that.

It’s not just a pretty logo or a clever slogan. It’s why you’re doing what you’re doing, how you’re doing it and where it’s going down. This all forms part of your brand strategy.

So where do we begin?

When working on branding projects, one of the first questions we’ll ask is – “What’s your strategy?” We have to get to know your brand. We do this with a detailed branding questionnaire and follow-up discovery session. We propose a set of questions designed to get key information about your brand in order to achieve your desired brand messaging and plan of action. It covers your business story, your target market, and your aesthetic preferences and goals. We also tackle any challenges that you might be facing, creating solutions and opportunities.

Our branding questionnaire is the start of our creative journey and we recommend our clients take the time to answer these very important questions. It will highlight your what, why and how. That’s why we’ve decided to share our branding questionnaire with you. Click the link below to download it, spend some time filling it out and then come back to us! We’ll help you take the next steps towards branding your business. The first link will take you to an interactive PDF and the second will take you to a Word document – use whichever you prefer.

TPB Branding Questionnaire PDF

TPB Branding Questionnaire Word Document

You can also visit our Instagram page to see other benefits of branding!