TPB’s Branding Questionnaire: A guide to beginning your brand
If you’ve been keeping up with The Pencil Box’s social media posts for a while now, you’ll know just how important branding is. In fact, it’s one of the important aspects of a successful business. You’re introducing your brand’s personality to your audience and it’s what makes you stand out among your competition. It’s the reason people will choose your brand over others. For a start-up or small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. It’s not just a pretty logo or a clever slogan. It’s why you’re doing what you’re doing, how you’re doing it and where it’s going down. This all forms part of your brand strategy. So where do we begin?